![]() Following the numbers helps you and your team figure out which marketing campaigns have been successful – but you know this. 5Review important metricsĪ marketing meeting is a perfect opportunity to go over your metrics. You’ll also give yourself time to course-correct if something isn’t going as planned. Fold those tactics into your upcoming campaigns, and you might be on to something. This way, you can tell which marketing efforts have resonated with the audience in the right way. These reviews can help you see what’s going well (or not going well) with your current campaigns. Maybe one of those topics will lead to the breakthrough you need.Ī great marketing meeting includes a review of past and present marketing campaigns. This way, they can play an active role in your conversations and suggest other topics to cover during your marketing meeting. Instead, try giving everyone a week or more to prepare. Sending it only a few days beforehand doesn’t give everyone long enough to get ready for your marketing meeting. ![]() In that vein, send out your agenda as early as possible. Your agenda should also be clear on your meeting objectives so that everyone is on the same page. You can use your agenda to detail your meeting from start to finish and assign blocks of time for each talking point. 3Create and share an agendaĪ meeting agenda is the bread and butter of running effective meetings. The best ideas come from the people who know best. Try to cap it at six people, and make sure these team members’ knowledge and experience are relevant to the topic at hand. That’s why you’re best off keeping the guest list low for the most effective marketing meetings possible. Or there could be a silent majority and just a few people who overtake the whole conversation. A meeting with too many people can lead to an idea soup where too much is floating around and it gets overwhelming. While you can technically invite as many people as you’d like, there’s an upper limit to that too. You’ll know you have a well-defined goal if you’re confident it’ll keep things on track and lead to meeting action items to work on afterward. (This is where asking “ should this meeting be an email?” comes in handy.) On the opposite end of the spectrum, if you want to discuss too much, the meeting could run longer than everyone had planned. If a meeting topic is too shallow – say, running in circles around one low-value metric – then you risk wasting your team’s time. Not all the topics you want to discuss will fit into a standard meeting. And look, we get it – there’s always a lot to discuss in marketing! – but there’s always an upper limit. This tip might seem obvious, but some marketing managers might cram a bunch of topics into one meeting. What are they working on next? What are their goals for the coming week? Try to make this as outcome oriented as you can.One of the most effective ways you can get a meeting running smoothly is to be sure why you’re running it in the first place. You can treat these as important action items to highlight in the minutes of the meeting. ![]() Roadblocks & issues (5 mins)Įvery team member can list down the issues they are facing in their projects. ![]() Focusing on projects that are working well is an important piece of the puzzle. What failed? And why? Do others have ideas on how to do better? What worked (10 mins)įocus on the wins, praises and projects to double down on! Marketing is a very iterative science. Everyone should list down the experiments they have going on for their channel. ![]()
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